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Supporting the Region’s Sports Renaissance

April, 2024
Supporting the Region’s Sports Renaissance
Since the launch of Saudi Vision 2030, the Kingdom has embarked on an ambitious journey of transformation. Enhancing a wide variety of sectors, this comprehensive program focuses on empowering arts and culture, promoting sports and a healthy lifestyle, and developing more modern urban areas. Healthcare plays an integral role in supporting the sports sector, which is given a primary focus as Saudi Arabia moves towards enhancing its sports industry. The improvement of healthcare services is a crucial part of the sports renaissance in the Kingdom and the region.

The sports renaissance will not only revitalize the country's economy but will also contribute to its social transformation. With Saudi moving towards hosting major sporting events, such as winning the bid to host the FIFA World Cup in 2034, the Saudi Arabian Grand Prix and other international events, the investment in Saudi clubs and elite footballers joining the Saudi Pro League will be a catalyst for economic growth. These events stimulate various economic activities, including media and broadcasting, construction and maintenance, marketing, hospitality and tourism, event organization and management, and logistics. The preparations for hosting these events generate employment opportunities, such as the construction and maintenance of stadiums, resulting in a boost to the local job market.

 

It is no secret that the “Quality of Life” Program, a key component of Vision 2030, seeks to enhance the overall societal well-being. By investing in various sectors, this program aims to create a better quality of life for all citizens. In addition to economic diversification and employment opportunities, the program places a special emphasis on sports and physical activity, recognizing their significant role in fostering social development.

 

Elevating the healthcare sector is crucial for supporting the sports renaissance. The well-being and performance of athletes rely heavily on a robust healthcare infrastructure. By investing in establishing state-of-the-art specialized healthcare facilities, Al Mana Group contributes to providing comprehensive medical services to athletes, ensuring their physical fitness, injury prevention, and efficient recovery. This is done through the opening of Almana Sports Medicine Unit in Khobar, one of the largest specialized sports medicine units in the region. The unit contains many clinics and is one of the most distinguishing features of the orthopedic department in Almana Group of Hospitals with experienced, specialized doctors dealing with various complex cases. Almana Group also has an extensive Orthopedic Department with a network of global partners.

 

 

By offering accessible healthcare services, Saudi Arabia can encourage more individuals to engage in sports and physical activities. Almana Group seeks to contribute to establishing a strong healthcare system which plays a pivotal role in promoting a healthy lifestyle among the population, through routine check-ups, preventive care, and rehabilitation services. This will not only contribute to the overall fitness of individuals but also reduce the risk of injuries and enhance their participation in sports.

 

The integration of healthcare and sports can lead to a symbiotic relationship, benefiting both sectors. Sports events provide an opportunity to promote public health campaigns, raise awareness about fitness and wellness, and encourage healthy habits among the population. Medical professionals can actively participate in sports events by providing on-site medical assistance, conducting health screenings, and educating athletes and spectators about injury prevention and treatment. It is worth noting that the Almana Group also sponsors the Al Qadsiya Football Club in the Saudi First Division League with the aim of providing necessary healthcare services to the players. This collaboration highlights our commitment to taking an active role in the booming sports industry and contributing to the enhancement of partnerships between various sectors in the Kingdom.

 

Furthermore, research and development in sports medicine can significantly contribute to advancements in healthcare through investments in research facilities and collaborations between sports scientists, medical professionals, and athletes. By bringing the latest devices and equipment, Almana Group seeks to continuously support innovation in areas such as performance enhancement, injury management, and rehabilitation techniques an example of that is our partnership with the Medtronic Kanghui, which provides a wide range of reliable orthopedic solutions products such as plates, nails, and innovative locking systems, that provide comprehensive support to surgeons and patients alike. This synergy will not only benefit athletes but will also have a broader impact on the healthcare sector, leading to improved medical practices and treatments.

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